Hitting commercial targets takes an army of experts. Now you have one.

Firestarter is a commercial team of four AI colleagues: a commercial lead, a sales rep, a content marketer and a paid ads manager. They plan the work, you approve it, they do it.

Hitting targets for

  • Green Whale
  • CloudTeams
  • Sam/
  • Moovd
  • Massive Studios
  • Booka Rentals
  • MoveWell
  • Stories
  • New Returns

Meet your commercial team, dedicated to hitting your targets.

Four colleagues, each with a clear job. Start with Milan and add the others when the plan asks for them.

Milan BergerCommercial lead

Sees your whole commercial operation and tells you every Monday where the plan is off.

  • Sets the targets and the weekly plan with you
  • Reads your CRM, content and ads, every week
  • Tells you where the plan is off, and why
  • Advises who to add next, only when the plan asks for it

What does this mean for you?

I'm Milan. Your commercial lead.

You own a number. The hard part is not knowing the number, it is knowing whether you are going to make it while there is still time to do something about it.

That is my job. You give me the target and I read what you already have: your CRM, your website, your campaigns. I tell you where you actually stand. When there is a gap, you do not have to work out who should close it, or find the hours to do it yourself. Vera goes after the pipeline. Noor gets you found. Felix stops the spend leaking.

You get the work of a commercial team, without hiring one. You keep every decision. Nothing goes out before you approve it.

They do the work.
You stay in charge.

Connect your tools
HubSpotCRMConnected
GmailInboxConnected
Google AnalyticsWebsiteConnectConnected
01

Up and running in one session

Share your targets and connect the tools you already use. Read-only wherever it can be.

Milan Berger

Will I hit my revenue target?

At this pace you land at 88%. The gap is in November pipeline.

Ask Milan anything
02

Ask your team anything

Spar with Milan about targets and strategy, or ask why deals are won and lost. You get a plan back.

Your team
MilanWeekly standupWorking
VeraWaiting for workQuietWorking
NoorWaiting for workQuiet
03

A pulse on the whole team

One look tells you what each colleague is working on, and who is waiting for work.

Waiting on you · 3
List 100 founders in NLVera · 2 daysApproveApproved
Refine your ICPMilan · 2 daysApprove
Publish two articlesNoor · todayApprove
04

Nothing moves without your yes

Every proposal from the team lands in one list. Approve it, or dismiss it, in a click.

What you would otherwise do.

Three ways to get commercial work done, and what the full team costs instead.

A retainer per discipline. A briefing a week.

Fractional commercial director · one day a week€3.000
B2B sales agency · outbound retainer€4.000
Content marketing agency · retainer€1.000
Social media agency · retainer€1.500
SEO agency · retainer€2.000
Meta ads agency · excl. ad spend€1.000
Google Ads agency · excl. ad spend€1.500
Six account managers, on their calendarsBriefing them and chasing them stays with youyour hours
Per monthExcl. ad spend€14.000
Firestarter, all four colleaguesOne team on your own data, and none of those hours€997

See it being used.

Real screens, real output. One per colleague.

Works with the tools you already use.

Firestarter plugs into your CRM, inbox, channels and ad accounts. Read-only where it can be, GDPR-native, hosted in the EU.

  • HubSpot
  • Zoho CRM
  • Gmail
  • Outlook
  • Google Calendar
  • Slack
  • LinkedIn
  • WordPress
  • Webflow
  • Instagram
  • Facebook
  • Mailchimp
  • Google Ads
  • Meta
  • Google Analytics
  • Google Search Console

Start with Milan. He will tell you who to hire next.

Add Vera, Noor or Felix when the plan asks for them.