The work starts before you ask for it.

Milan, Vera, Noor and Felix read the same numbers you do. When something slips, they come to you with a plan that is already written and costed. Nothing runs until you say yes.

Hitting targets for

  • Green Whale
  • CloudTeams
  • Sam/
  • Moovd
  • Massive Studios
  • Booka Rentals
  • MoveWell
  • Stories
  • New Returns

What you actually get.

An app with four colleagues in it. Three screens carry the whole thing: one shows you what they are doing, one holds everything that needs your decision, and one lets you ask them anything.

01

See what your team is doing, without asking.

Every colleague has a row of their own. It says what they are working on right now, whether they are waiting on something from you, or whether they have nothing to do. That is your whole status meeting, and it is there before you ask for it.

The Pulse screen in the Firestarter app: Milan, Vera, Noor and Felix each have a card with what they are doing and a status (Standup, Needs you, Quiet), above the list of items waiting on you.

02

Nothing happens until you say so.

The colleagues plan, write and draft on their own, but they never send an email, publish a page or spend a euro without you. Everything they want to do lands in one list, with the reasoning behind it. You approve it, send it back, or ask to talk it through first.

Vera asks for approval in the Firestarter app: her plan to build and enrich a 50 person prospect list, step by step, with the buttons Approve and build the list and Adjust the target.

03

Ask them anything, in plain language.

They read the systems you already use, like your CRM, your website and your ad accounts, so you can ask them about your own numbers. Ask why deals are being lost, or what would close the gap on your target. The answer comes back as work the others can pick up.

A conversation with Milan in the Firestarter app: he answers from the HubSpot data, the customer asks a follow-up about the target, and the field to type the next question sits at the bottom.

Where one colleague stops and the next begins.

Four jobs that do not overlap. Open one to see what it owns, what it hands you, and what it will put in front of you without being asked.

Milan Berger Commercial lead

Reads everything, executes nothing, and tells you where the plan is off.

  • Reads your CRM, your website and your ad accounts against the target you set
  • Hands you one page every Monday: where you stand and where the plan is off
  • Names which colleague should close the gap, and why that one
  • Reads back how last week's work actually did
Monday, 08:04Waiting for you

Noticed

At this pace the quarter closes eleven percent short, and the gap sits in the second half.

Proposes

Vera adds fifty prospects that look like your best customers; Noor restarts the weekly article.

It waits there until you approve it.

Vera Brandt Sales representative

Fills the pipeline from the customers you already won, and keeps the CRM honest.

  • Builds the prospect list from the customers you already won
  • Writes the first message in the tone of the mail you already send
  • Follows up until they answer, and logs every reply in your CRM
  • Tells you which two conversations need you today
Monday, 09:12Waiting for you

Noticed

Pipeline is behind plan for the quarter, and the three largest deals have not moved in eleven days.

Proposes

A re-engagement campaign to the 140 customers who went quiet, written in your tone, sent over four days.

It waits there until you approve it.

Noor Winter Content marketer

Gets you found, in your own voice, week after week.

  • Picks topics from what you already rank for and what customers ask
  • Writes two articles and a newsletter a week, in your voice, with her sources
  • Publishes to the site you already have
  • Reports what each piece did after it went out
Tuesday, 07:40Waiting for you

Noticed

One of your pages started ranking for a question you have never written about properly.

Proposes

Three articles on that subject this month, and a newsletter pointing at the first one.

It waits there until you approve it.

Felix Lang Paid ads manager

Stops the spend leaking and moves it to what converts.

  • Reviews every running campaign against what it brings in
  • Pauses what stopped paying back
  • Moves the budget to what converts, with a ceiling you set
  • Shows the numbers behind each proposal, not just the conclusion
Monday, 08:30Waiting for you

Noticed

Two campaigns stopped paying back three weeks ago. Together they take a fifth of the budget.

Proposes

Pause both and move the budget to the search campaign that converts best, with a ceiling on it.

It waits there until you approve it.

Always a human in the loop.

We know how to get the most out of a team of AI colleagues. That is why every customer gets an onboarding and a check-in every two weeks with a customer success manager: the only people in this line-up who are not an AI. We guide you all the way to the target you set.

Onboarding

Your data connected, your first colleague running on it

We do the connecting in the first week. You do not need anyone technical for this.

Every two weeks

A check-in on your target, and what to change

We go through the same numbers Milan reads and show you how to get more out of your team.

Whenever it matters

A person who knows your team, not a ticket queue

We see what the team proposed and what you approved, so you never start from the beginning.

How the guidance works

How they work together.

Your projects belong to your company, not to a colleague. Milan sees across all of it. The other three see only their own work, and yours is the last word on every action.

  1. Everything you already have: your CRM, inbox, website and ad accounts, read once.
  2. Milan reads all of it. As commercial lead he sees across the three, writes the plan and executes nothing.
  3. Milan splits the work: Vera on pipeline only, Noor on content and SEO only, Felix on ad spend only. They never see each other's work.
  4. You have the last word. Every action is a plan first.
  5. It goes out, from your own tools: back into your CRM, your inbox and your site.

Start with Milan. He will tell you who to hire next.

Add Vera, Noor or Felix when the plan asks for them.