All colleagues

A commercial lead who reads all of it, every week.

Milan Berger holds your CRM, your website and your ad accounts against the target you set, and hands you one page on Monday. He proposes. The others execute. You decide.

Milan Berger
Commercial lead

Milan Berger

Where do we stand

Milan opens on Monday's briefing. You see him read the CRM, the site and the ad accounts against the target you set, and come back with one page: where you stand, where the plan is off, and which colleague should close the gap.

The whole picture, every Monday.

Milan reads every channel you sell through, tells you where the plan is off, and hands the fix to the colleague who owns it. Three things he does that nobody on your team has the time for.

01

The report is in your inbox before the meeting starts.

Every Monday morning Milan emails you one page: where you stand against the target, what moved last week and the one thing to fix first. There is no dashboard to open and no slide to build.

Milan’s weekly commercial report as it arrives: the email in the inbox, and the report itself with the commercial verdict and the week’s results against the week before.

02

Sales, content and ads, read as one.

Your CRM tells one story, Google Analytics another and the ad accounts a third. Milan reads them side by side and tells you which channel actually brings in pipeline, and which one only brings in clicks.

Milan’s weekly results in the Firestarter app: website traffic and GA4 conversions, HubSpot contacts, deals, meetings, pipeline and revenue, outreach replies and LinkedIn traffic in one table.

03

He finds the gap. The right colleague closes it.

When Milan sees where the plan is off, he does not stop at a report. He writes the task, passes it to Vera, Noor or Felix, and it lands in your list to approve.

Milan hands the work on in the Firestarter app: he has turned the positioning into a project with tasks for Noor, Vera and himself, with a handoff card to continue with Noor and one to continue with Vera.

What Milan does without being asked.

You do not brief Milan every week. Milan reads the same numbers you do, and when they move the wrong way the proposal is already written when you open the app.

Monday, 08:04Waiting for you

Noticed

At this pace the quarter closes eleven percent short, and the gap sits in the second half.

Proposes

Vera adds fifty prospects that look like your best customers; Noor restarts the weekly article.

You approve

The work lands with the colleague he named, already scoped. You see it appear on their week.

It waits there until you approve it.

And what Milan never does on his own. He never sends, publishes or spends anything himself. Milan reads everything and executes nothing.

Where Milan starts and stops.

  • Reads your CRM, your website and your ad accounts against the target you set
  • Hands you one page every Monday: where you stand and where the plan is off
  • Names which colleague should close the gap, and why that one
  • Reads back how last week's work actually did

Owns

The number

One target, one plan, one place where the whole commercial operation is held against it.

Hands you

A briefing, every Monday

One page: where you stand, where the plan is off, and which colleague should close the gap.

Works in

HubSpotGoogle AdsMetaGoogle Analytics

He reads them. He has no permission to change anything in them.

What you can ask Milan.

Everything Milan can do, grouped by the job it is for. Ask in your own words: he picks the right skill.

01

Reporting across all your channels

One picture of sales and marketing, not five dashboards.

  • Your week in sales, on one page

    What moved in the pipeline, what closed, and what needs you.

  • A monthly marketing report

    Every channel side by side, and what changed since last month.

  • See what each campaign brought in

    Results and return per campaign, not just clicks.

  • Know what each channel returns

    Spend against result, channel by channel, so the next euro goes where it works.

  • Read your website traffic

    Where visitors come from, which pages work, and what turns into a lead.

  • Check your email marketing

    Opens, clicks and unsubscribes held against common benchmarks.

  • The full growth review

    The whole commercial engine in one report: what grew, what stalled, and why.

02

Will I hit my revenue target?

A forecast you can plan on, and why deals are won or lost.

  • Forecast your revenue

    Built from your pipeline, how fast deals move, and how they closed before.

  • Find out why you win and lose deals

    The patterns behind your won and lost deals, and what to change.

  • See which sales activity pays off

    Which calls, mails and meetings actually move deals forward.

03

Keep your customers

Which accounts are healthy, and which are drifting away.

  • See the health of every account

    One overview of your customers, each scored on the signals that matter.

  • Spot customers who might leave

    An early warning when contact or usage drops, before the renewal is at risk.

  • Hear how your customers feel

    The mood in their mails and conversations, account by account.

  • Track revenue from existing customers

    Upsells and expansions over time, so growth from your base is visible.

The rest of the team.

Sales representative Fills the pipeline from the customers you already won, and keeps the CRM honest. Content marketer Gets you found, in your own voice, week after week. Paid ads manager Runs your ads day to day, so you do not need an agency. Customer success A person, not an AI, who gets you running and stays with you.

Start with Milan. He will tell you who to hire next.

Add Vera, Noor or Felix when the plan asks for them.

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