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Content marketing in your voice, on every channel.

Noor Winter sets your social media strategy and posts for you on LinkedIn, Facebook and Instagram. She runs your email marketing and rewrites your website in your tone of voice. All of it once you have approved it.

Noor Winter
Content marketer

Noor Winter

Publish this week

Noor picks this week's topics from what you already rank for, writes two articles and a newsletter, and publishes to the site you already have once you have approved them.

Your voice, on every channel, week after week.

Noor plans what to post, write and send, writes it in your voice, publishes it and checks how it did. Every step waits for your approval, and none of it waits for you to find the time.

01

Your social media strategy, planned and posted.

Noor starts with the strategy: who you want to reach, the angle, the channels and how often to post. Once you approve the plan, she writes the posts in your voice and publishes them herself on LinkedIn, Facebook and Instagram, each at its planned time.

Review your posts in the Firestarter app: Noor’s LinkedIn company post with its caption and image, scheduled for 9:00, with LinkedIn (Personal) and Strapi ready to add.

02

Your website, rewritten in your tone of voice.

Noor reads your website and rewrites the pages that do not sound like you yet, from the homepage to your services. New articles get the same voice, and once you approve one she publishes it in WordPress or Webflow herself. Nobody has to copy and paste.

Noor at work in the Firestarter app: she carries out an approved plan by first checking the brand book, the website, the video and the existing content in Strapi and on LinkedIn, before she drafts the first post and article.

03

An SEO check, and the fixes that follow.

Noor checks how your pages rank, where competitors outrank you and which pages are one fix away from the first page. Then she proposes the changes, and makes them when you say yes.

Noor’s SEO audit of the CloudTeams website in the Firestarter app: an overall score of 50 out of 100, with scores for the technical foundation, on-page optimisation, content quality, content gaps, competitive position and AI readiness.

What Noor does without being asked.

You do not brief Noor every week. Noor reads the same numbers you do, and when they move the wrong way the proposal is already written when you open the app.

Tuesday, 07:40Waiting for you

Noticed

One of your pages started ranking for a question you have never written about properly.

Proposes

An article on that question, a sharper version of the page, and a week of posts and an email that point to both.

You approve

She writes it all in your voice and schedules the posts on LinkedIn, Facebook and Instagram.

It waits there until you approve it.

And what Noor never does on her own. Nothing is posted on your socials, published on your site or sent to your list before you have read it.

Where Noor starts and stops.

  • Sets your social media strategy: audience, angle and rhythm
  • Posts to LinkedIn, Facebook and Instagram, once you approve
  • Runs your email campaigns and newsletter in Mailchimp
  • Rewrites your website and writes the blog, in your tone of voice
  • Reports what each post, email and page did after it went out

Owns

Social, email, content and SEO

What to post and write, on which channel, in what order, and how each piece did after it went out.

Hands you

A week of posts, emails and articles to approve

Each with one line on why now, the channel it is for, and the sources she used.

Works in

LinkedInFacebookInstagramMailchimpWordPressWebflowGoogle Analytics

She works in the social accounts, the site and the mailing list you already have. No new platform, no migration.

What you can ask Noor.

Everything Noor can do, grouped by the job it is for. Ask in your own words: she picks the right skill.

You approve first marks the work that sends, books or changes something outside Firestarter. Nothing like that happens until you say yes.

01

Posts for social media

In your voice, on the channels you already use.

  • Write a post for LinkedIn, Instagram or Facebook

    Written for each platform, in your tone, with the hashtags and call to action it needs.

  • Publish on LinkedInYou approve first

    To your own feed or your company page.

  • Publish on InstagramYou approve first

    A photo, a carousel or a Reel, and answers to the comments and messages.

  • Publish on FacebookYou approve first

    Posts on your company page, and replies to the comments.

  • Publish one post everywhere at onceYou approve first

    LinkedIn, your website and Slack in one go, now or at a time you pick.

  • Plan your posts for the monthYou approve first

    What goes out when, on which channel, and why, scheduled once you agree.

  • Audit your social media

    What works on your channels, what does not, and what to change.

  • Post or reply in SlackYou approve first

    In the channel you name, when you ask for it.

02

Content for my website

Pages and articles that sound like you.

  • Write a blog postYou approve first

    From a topic and the keywords you want to be found on, placed on your site as a draft if you want.

  • Write a landing pageYou approve first

    Built to turn visitors into leads, placed on your site as a draft if you want.

  • Rewrite your websiteYou approve first

    Page by page, in your tone of voice, straight into your site.

  • Write a case study

    A customer's story, told so the next customer sees themselves in it.

  • Turn one piece into many

    One article reworked into posts, a mail and more.

  • Plan your content

    A calendar of what to write, tied to what you want to grow.

  • Publish to your websiteYou approve first

    As a draft or live, in WordPress, Webflow or Strapi.

03

Get found more easily

Search traffic that grows month after month.

  • Audit your website for search

    The technical and content fixes, most important first.

  • Improve a page for searchYou approve first

    The title, headings, text and links of one page, improved on your site.

  • Sort out pages that compete

    Which page answers which search, what to merge into it, and what to check before a redirect.

  • Check the links in your text

    Whether your pages link to your services and booking page from the text itself, and the sentence where each link fits.

  • Review a landing page

    What it promises against what it offers, with every claim listed for a professional to check.

  • Find the keywords worth winning

    With real search volumes when Google Ads is connected, and the junk searches left out.

  • Watch your competitors' keywords

    Where they rank and you do not, and where you can catch up.

  • Watch your competitors every week

    What they published and changed on their sites, where they were mentioned, and what it means for your content; every Monday in your inbox.

  • Track your search progress

    Rankings and search traffic over time, so you see what the work did.

04

An email campaign

Mails your list actually opens.

  • Write an email campaign

    The sequence, subject lines, preview text and call to action.

  • Write your newsletter

    Your news, in your voice, ready to send.

  • Split your list into segments

    So each group gets the mail that fits them.

  • Test two versions of a mail

    Subject line or content, with a clear winner at the end.

  • Send the campaign in MailchimpYou approve first

    Built, tested, and sent or scheduled once you have seen it.

  • Check how your mails perform

    Opens, clicks and unsubscribes held against common benchmarks.

The rest of the team.

Commercial lead Reads everything, executes nothing, and tells you where the plan is off. Sales representative Fills the pipeline from the customers you already won, and keeps the CRM honest. Paid ads manager Runs your ads day to day, so you do not need an agency. Customer success A person, not an AI, who gets you running and stays with you.

Start with Milan. He will tell you who to hire next.

Add Vera, Noor or Felix when the plan asks for them.

Book a demo