All colleagues

Paid advertising, managed for you every day.

Felix Lang manages your Google and Meta ads, so you do not have to hire an expensive agency. He takes the daily work off your hands like a 24/7 ad agency, and works with you like a close colleague.

Felix Lang
Paid ads manager

Felix Lang

Fix the ad spend

Felix reviews every running campaign, shows which ones stopped paying back, and proposes where that budget should go instead. He pauses and moves nothing until you have approved it.

Ad budget that pays for pipeline, not for clicks.

Felix sets up your campaigns, watches them every day and moves the money to what converts. You get the daily work of an ad agency, from a colleague who knows your numbers.

01

Meta ads, checked on what actually converts.

Felix audits your Meta campaigns against what a customer is worth to you, not against clicks: tracking, objectives, placements, fatigue, budget and creative. He proposes the fixes, and makes them when you approve.

Felix’s Meta account audit in the Firestarter app: conversion signal, campaign objective, placements, frequency and fatigue, and budget control, each marked as passing or failing with the reason.

02

Google Ads, set up from scratch.

No account yet, or one that has not been touched in a while? Felix builds the campaigns: keywords, ads, budget and conversion tracking, and shows you all of it before a single euro is spent.

Felix’s plan in the Firestarter app to build a controlled Google Ads search campaign in eight steps, created paused for review, with the buttons Approve the paused campaign build and Adjust the plan.

03

Every result in one dashboard.

Google Ads and Meta in one view: spend, conversions, cost per conversion and return on ad spend, side by side. You see what a customer costs you, not only what a click costs.

The Ads overview in the Firestarter app: Google Ads and Meta Ads in one place, with spend, conversions, cost per conversion, return on ad spend and a chart of spend and conversions over 30 days. The numbers are sample data.

What Felix does without being asked.

You do not brief Felix every week. Felix reads the same numbers you do, and when they move the wrong way the proposal is already written when you open the app.

Monday, 08:30Waiting for you

Noticed

Your best search campaign runs out of budget by noon, while people are still searching.

Proposes

Give it more room within the ceiling you set, taken from the two campaigns that convert least.

You approve

He makes the change in the ad accounts and keeps watching. If the numbers turn, he tells you.

It waits there until you approve it.

And what Felix never does on his own. He never raises a budget, pauses a campaign or launches an ad without your approval.

Where Felix starts and stops.

  • Sets up and runs your campaigns on Google and Meta
  • Keeps an eye on every campaign, every day
  • Moves the budget to what works best, within a ceiling you set
  • Reports what your ads bring in, in plain numbers

Owns

Your paid ads, day to day

Setting up the campaigns, keeping them running, and deciding where the next euro goes.

Hands you

A weekly update, and every change to approve

What he did, what it brought in and what he proposes next, with the numbers behind it.

Works in

Google AdsMetaGoogle Analytics

He works in your own ad accounts, so the history and the billing stay yours.

What you can ask Felix.

Everything Felix can do, grouped by the job it is for. Ask in your own words: he picks the right skill.

You approve first marks the work that sends, books or changes something outside Firestarter. Nothing like that happens until you say yes.

01

Improve my Google Ads

Less wasted spend, more of the searches that buy.

  • Audit your Google Ads account

    Tracking, structure, keywords, bids and wasted spend, split into quick wins and bigger fixes.

  • Get a plan to improve your campaignsYou approve first

    Every change with its expected effect, applied once you approve it.

  • Stop paying for the wrong searchesYou approve first

    Job seekers, courses and do-it-yourselfers kept out, and what that saves you.

  • Build a new search campaignYou approve first

    Budget, keywords and ads set up the way that converts, ready to launch.

  • Write fresh ads in bulkYou approve first

    New headlines and descriptions for every ad group that needs them, added paused for you to check.

  • Pause, resume or change a budgetYou approve first

    One change to one campaign, when you ask for it.

02

Facebook and Instagram ads

Campaigns on Meta that keep performing.

  • Audit your Meta ads account

    Placements, frequency, tired ads, overlapping audiences and the health of your pixel.

  • Find the right audience

    Interests and regions with their real audience sizes, from cold to warm.

  • Build a new Meta campaignYou approve first

    Budget, targeting and the ad itself, ready to launch.

  • Reach people who visited your siteYou approve first

    Retargeting audiences and campaigns built on your pixel, added paused.

  • Refresh ads that are wearing outYou approve first

    New copy next to the tired ads, before the results drop further.

  • Pause, resume or change a budgetYou approve first

    One change to one campaign, when you ask for it.

03

What does every ad euro return?

Spend held against the revenue it brought in.

  • See your real return on ad spend

    Google and Meta spend joined to the deals they closed in your CRM, with a verdict per campaign.

  • Check your conversion trackingYou approve first

    What is measured, what is missing, and the conversion set up in Google Ads where one is needed.

  • Send closed deals back to Google AdsYou approve first

    So Google learns which clicks became revenue, and bids for more of them.

The rest of the team.

Commercial lead Reads everything, executes nothing, and tells you where the plan is off. Sales representative Fills the pipeline from the customers you already won, and keeps the CRM honest. Content marketer Gets you found, in your own voice, week after week. Customer success A person, not an AI, who gets you running and stays with you.

Start with Milan. He will tell you who to hire next.

Add Vera, Noor or Felix when the plan asks for them.

Book a demo