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Sales outreach that keeps your pipeline full.

Vera Brandt fills your pipeline. She finds companies like the customers you already won, picks the right person at each one, and writes to them in your tone until they answer.

Vera Brandt
Sales representative

Vera Brandt

Fill the pipeline

Vera builds this week's list from the customers you already have, drafts the first message in your tone, and holds all of it until you approve. After that she follows up, and tells you which deals need you today.

From the customers you have to the target you set.

Vera starts where the next deal is closest: the accounts you already won. Then she finds the new ones, and tells you exactly what it takes to hit the number.

01

The next deal is often in an account you already have.

Vera goes through an account the way a good account manager would: what they buy today, what companies like them buy as well, and who to talk to. You get the cross-sell and upsell she would chase, with the reason for each.

Vera’s best expansion opportunities in the Firestarter app: four existing customer accounts, each with what to pursue, why, and who to approach, based on the HubSpot data. Company and contact names are blurred.

02

New prospects, found and enriched, without another tool.

Vera finds the companies and people that fit, scores them and enriches them with verified work emails. Lead generation is built into Firestarter, so there is no data provider to connect and no extra subscription to pay for.

Vera in the Firestarter app: she works with Lead Engine, HubSpot, Gmail and LinkedIn, and offers to find and enrich prospects, build a scored list, research a company or find lookalikes.

03

The plan comes first. Then the work.

Vera works back from your target and shows what she will do next: who she will look for, how she will score them and what the enrichment will cost. You approve the plan or adjust the target, and she gets to work.

Vera’s plan in the Firestarter app: build and enrich a 50 person prospect list in five steps, with the buttons Approve and build the list and Adjust the target.

What Vera does without being asked.

You do not brief Vera every week. Vera reads the same numbers you do, and when they move the wrong way the proposal is already written when you open the app.

Monday, 09:12Waiting for you

Noticed

Pipeline is behind plan for the quarter, and the three largest deals have not moved in eleven days.

Proposes

A re-engagement campaign to the 140 customers who went quiet, written in your tone, sent over four days.

You approve

She sends it in batches, logs every reply in the CRM, and flags the conversations that need you.

It waits there until you approve it.

And what Vera never does on her own. Nothing leaves your domain before you have read a sample and approved the batch.

Where Vera starts and stops.

  • Builds the prospect list from the customers you already won
  • Writes the first message in the tone of the mail you already send
  • Follows up until they answer, and logs every reply in your CRM
  • Tells you which two conversations need you today

Owns

Pipeline

The list, the first message, the follow-up, and the state of every deal in the CRM.

Hands you

Fifty prospects, every week

With the person to write to at each one, and the reason each of them fits.

Works in

HubSpotGmailOutlookLinkedIn

She writes from your own inbox, so replies come back where they always did.

What you can ask Vera.

Everything Vera can do, grouped by the job it is for. Ask in your own words: she picks the right skill.

You approve first marks the work that sends, books or changes something outside Firestarter. Nothing like that happens until you say yes.

01

Find new leads

Who to write to, and why each one fits.

  • Find companies like your best customersYou approve first

    She reads what your won deals have in common, finds look-alikes in the built-in Lead Engine with the reason each one fits, and adds the ones you pick to your CRM.

  • Sharpen who your ideal customer is

    Drawn from your won and lost deals, reply rates and website visits, not from a guess.

  • Research a company before you reach out

    One page: what they do, what changed lately, and who to talk to.

  • Spot the companies that are ready to buy

    The signals in their activity that say now is the moment to write.

  • Find markets you are not in yet

    Gaps and trends worth a closer look, with the evidence for each.

  • Fill in missing emails and numbersYou approve first

    The gaps on your CRM contacts filled in and verified, so nothing bounces.

  • Know when people change jobsYou approve first

    New leaders at the companies you target, and where your contacts moved to, checked against their work history.

  • Find people whose email bouncedYou approve first

    Where they work now, so you can write to them again.

  • Find out who is behind an email addressYou approve first

    The person and company behind an address that wrote to you, added to your leads.

  • See who a competitor hires and loses

    Their team by department, the new leaders and the people who left, for an account or competitor brief.

02

Run outreach

The first message, the follow-up, and every reply.

  • Run a cold email campaignYou approve first

    The list, the emails and the pace, set up with you step by step before anything is sent.

  • Run a LinkedIn campaignYou approve first

    Connection requests and messages in small batches, inside LinkedIn's weekly limits.

  • Plan email and LinkedIn as one sequence

    Which channel, which day and which message, for every step.

  • Answer the repliesYou approve first

    She reads every reply, drafts the answer in your voice, and stops writing to anyone who asked her to.

  • Check how your campaigns are doingYou approve first

    Delivery, reply rate and the quality of the replies, with the fix for whatever is off, applied once you pick it.

  • Test two versions of a message

    A clean A/B test, and what the winner means for the next one.

  • Write or send a single emailYou approve first

    One message for one person, tailored to them, from your own inbox.

03

Help with a deal

Everything around the meeting, so you walk in ready.

  • Prepare you for a meeting

    Who is in the room, the deal so far, and what to ask.

  • Write the follow-up

    After a meeting or a quiet week, in the tone of the mail you already send.

  • Draft a proposal

    A first version built from what the customer told you.

  • Handle the objections you keep hearing

    An answer for each one, in your words, ready for the next call.

  • Get a second opinion on a stuck deal

    What is holding it up, and the next move that could get it going again.

  • Book, move or cancel a meetingYou approve first

    In your own calendar, with the invite sent for you.

  • Hand a warm lead over

    Everything the next person needs to pick it up, in one place.

04

Get my CRM in order

A pipeline you can trust again.

  • Check the health of your pipeline

    Which deals are at risk, and what to do about each, most urgent first.

  • Clean up your CRMYou approve first

    Duplicates, empty fields and deals stuck in a stage, fixed in one go.

  • Keep contacts, deals and tasks up to dateYou approve first

    Notes, stages and next steps written into HubSpot or Zoho for you.

  • Score your leads

    A scoring model built on your own customers, so the best leads rise to the top.

  • Wake up contacts that went quiet

    Who is worth another try, and the message to try with.

05

Look after your customers

Renewals, reviews and the next sale.

  • Know an account inside out

    Its history, its people, and who actually decides.

  • Plan when to get in touch

    Touchpoints for your key accounts, spread over the quarter.

  • Prepare a quarterly review

    The numbers, the story and the agenda, ready before the meeting.

  • Find room to sell more

    Which customers are ready for more, and what to offer them.

  • Find customers who would refer you

    Who is happy enough to ask, and how to ask them.

  • Get renewals signed on time

    Every renewal coming up, and a plan for the ones that will be a negotiation.

  • Keep a customer who is about to leave

    The save plan, and who does what until the account is safe.

The rest of the team.

Commercial lead Reads everything, executes nothing, and tells you where the plan is off. Content marketer Gets you found, in your own voice, week after week. Paid ads manager Runs your ads day to day, so you do not need an agency. Customer success A person, not an AI, who gets you running and stays with you.

Start with Milan. He will tell you who to hire next.

Add Vera, Noor or Felix when the plan asks for them.

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