01
The subject comes from what already works.
Noor reads which pages bring people in, what people search for and what your blog already covers, and comes back with the subject worth writing this week, and why.
Two articles and a newsletter a week, on the site you already have.
The content marketing module picks the subjects from what already brings people in, writes them in your voice with the sources under them, and publishes once you have read them.
The same week, run twice.
How it runs now
With the content marketing module
01
Deciding what to write
A brainstorm in January. Empty by March.
With the content marketing modulePicked from the pages that already bring people in.
02
Writing it
It lands with whoever has the least on.
With the content marketing moduleTwo articles and a newsletter a week, in your voice.
03
Getting it live
In a queue behind the release.
With the content marketing modulePublished to the site you have, the day you approve it.
04
Knowing if it worked
Nobody looks back at what went out.
With the content marketing moduleWhat each piece did, reported without being asked.
How the work actually runs.
Three scenes out of a normal week. Nothing here runs before you have approved it.
02
Drafts in your voice, ready for search.
Every piece comes back written, not as an outline: the article, the meta description and the keywords it targets. Read it, ask for a shorter introduction, and the next one follows that correction.
03
Published to your own site, then measured.
She publishes to the site you already have, with no new platform and no migration. She schedules the newsletter and reports back what each piece did.
This is what Noor does within Firestarter.
Noor WinterContent marketer
Noor Winter is the colleague who runs this module. She owns content and SEO: what to write about, in what order, and how each piece did afterwards. Nothing appears on your site and no newsletter goes out before you have read it.
- Sets your social media strategy: audience, angle and rhythm
- Posts to LinkedIn, Facebook and Instagram, once you approve
- Runs your email campaigns and newsletter in Mailchimp
- Rewrites your website and writes the blog, in your tone of voice
- Reports what each post, email and page did after it went out
What people ask before they start.
Does anything get published without me?
No. Every article and every newsletter waits until you have read it. You can change a paragraph before it goes.
Do we need a new website for this?
No. She publishes to the site you already have, through the system it already runs on.
Will it sound like us?
She writes from what you have already published and the mail you already send. Where it is off, you say so once and the correction sticks.
What does it cost?
Noor is €199 a month and Milan, who leads every team, €49, both on a yearly contract. At the introduction price both are half that.
Start with Milan. He will tell you who to hire next.
Add Vera, Noor or Felix when the plan asks for them.