01
Every campaign, against what it actually brings in.
Not impressions and not clicks: what each campaign returned against what it cost. Felix reads the ad accounts and your CRM as one picture.
Ad budget that stops paying for what does not convert.
The paid ads module reads every running campaign against what it brings in, proposes what to pause and where the money should go instead, and shows you the numbers behind it. You set the ceiling.
The same week, run twice.
How it runs now
With the paid ads module
01
What a campaign returns
A dashboard nobody opens between reports.
With the paid ads moduleEvery campaign against what it brings in, every week.
02
Stopping what fails
Noticed a month later, in the invoice.
With the paid ads moduleProposed the week it stops paying back.
03
Moving the budget
A call with the agency, and then a wait.
With the paid ads moduleMoved the day you approve it, up to your ceiling.
04
Who decides
Someone who does not carry your target.
With the paid ads moduleYou. No euro moves without your approval.
How the work actually runs.
Three scenes out of a normal week. Nothing here runs before you have approved it.
02
The proposal: pause, move, and a ceiling.
He comes with the decision already made and costed: what to stop, where the budget should go, and what that is expected to do. He shows the numbers behind it, not just the conclusion.
03
You approve, and the spend moves that day.
Nothing changes in your accounts until you say yes. After that, the money sits where it converts, and next Monday you read back what it did.
This is what Felix does within Firestarter.
Felix LangPaid ads manager
Felix Lang is the colleague who runs this module. He stops the spend leaking and moves it to what converts, inside a ceiling you set. He is always the last colleague to join a team, because there is no point spending on a story that is not right yet.
- Sets up and runs your campaigns on Google and Meta
- Keeps an eye on every campaign, every day
- Moves the budget to what works best, within a ceiling you set
- Reports what your ads bring in, in plain numbers
It works in what you already use.
Your own ad accounts. No new platform, and nothing to migrate.
What people ask before they start.
Can he spend money on his own?
No. Every pause and every move waits for your approval, and you set the ceiling it has to stay under.
Whose ad accounts are these?
Yours. He works in the accounts you already own, and everything stays there if you stop.
Why is Felix always last?
Because paid budget multiplies whatever is already there. If the story and the pipeline are not right, it multiplies the wrong thing.
What does it cost?
Felix is €399 a month and Milan, who leads every team, €49, both on a yearly contract. At the introduction price both are half that.
Start with Milan. He will tell you who to hire next.
Add Vera, Noor or Felix when the plan asks for them.