01
The list builds itself from your own wins.
Vera reads the deals you closed and finds more companies that look like them, with the right person to write to at each one. You are not starting from a bought list of names.
New conversations every week, from the customers you already won.
The sales module finds the companies that look like your best customers, writes to them in the tone you already use, and follows up until they answer. Nothing leaves your domain before you have read it.
The same week, run twice.
How it runs now
With the sales module
01
Finding who to write to
Someone exports a list on a quiet Friday.
With the sales moduleBuilt from the deals you already won, refreshed every week.
02
The first message
Copied from the last one that worked.
With the sales moduleWritten in the tone you already send, waiting for your yes.
03
Following up
Two follow-ups, then silence.
With the sales moduleKept up until they answer, every reply logged in the CRM.
04
Knowing where you stand
A pipeline review, if the week allows.
With the sales moduleThe two conversations that need you today, at the top.
How the work actually runs.
Three scenes out of a normal week. Nothing here runs before you have approved it.
02
The first message waits for your yes.
Every opening mail is a draft. Change a sentence, take out a company, or send it back. Nothing leaves your domain before you have read it.
03
Replies come back, and the CRM stays honest.
She follows up on what goes unanswered, logs every reply where your team already looks, and tells you which conversations need a person today.
This is what Vera does within Firestarter.
Vera BrandtSales representative
Vera Brandt is the colleague who runs this module. She has one job and no others: fill the pipeline from the customers you already won, and keep the record straight. She proposes; you approve; she executes.
- Builds the prospect list from the customers you already won
- Writes the first message in the tone of the mail you already send
- Follows up until they answer, and logs every reply in your CRM
- Tells you which two conversations need you today
What people ask before they start.
Does anything go out without me?
No. Every list, every first message and every follow-up waits in one place until you approve it. That is the same for all three modules.
Do I have to move to another CRM?
No. Vera works in the CRM you already use and writes from the mail domain you already send from.
What if the tone is not ours?
Send the draft back with what is off. She writes from the mail you already send, so the second version is usually the one.
What does it cost?
Vera is €399 a month and Milan, who leads every team, €49, both on a yearly contract. At the introduction price both are half that. Lead enrichment comes on top, billed by use, and Vera shows what a list will cost before you approve it.
Start with Milan. He will tell you who to hire next.
Add Vera, Noor or Felix when the plan asks for them.